About Us

Our Vision

To be the biggest and best ever Rugby League World Cup

Our Mission

To create inspirational moments, capturing the imagination of our customers, partners, stakeholders and communities, and to do so in a way that is consistent with our values

Our Strategic Goals

  • To be the most attended and viewed World Cup ever
  • To deliver a profitable tournament
  • To leave a long-lasting legacy
  • To increase profile and visibility for Rugby League
  • To be the most digitally connected entertainment event of 2021

Our Values

  • Bold and Brave
  • World Class
  • Authentic
  • Inclusive